Namaste! (नमस्ते) I'm Aditi (uh-dee-tee), a full-time Art Director based in New York. I specialize in conceptualizing and creating visuals for branding and marketing campaigns.
I seek collaborations, opportunities to use design that reflects my culture and background, and illustrations. My favorite illustrations are ones that evoke memory through mood & colors.
I love to work on ideas that are out of my comfort zone! The goal of my creative journey is to be able to face the most challenging ideas with confidence. At the end of the day, I much rather be known for a ballsy idea I brought to the table than check all the boxes in a brief.
Awards
Adstar 2020 - Silence is Mitus
Creative Conscience 2020 (shortlisted) -
Let's Get SexuAll
Miami Ad School Hackathon 2020 winner- Blame it on the shuffle
Creative Conscience 2021 (shortlisted)- Cookie Lessons for All
2021 Muse Creative Award (Gold)- Cookie lessons for all
2021 Muse Creative Award (Silver) - We Won't Wait
Graphis 2021 Honorable Mention- Protest Poster 2
Vega Award 2021 (Centauri)- Cookie Lessons for All
Graphis New Talent Anual 2022 Honorable Mention- Cookie Lessons for All
Graphis New Talent Annual 2022 Honorable Mention- Are you still watching?
Graphis New Talent Annual 2022 Silver- This is Flume
Golden Award of Montreux 2022 (finalist)- No Feeling is Foreign
New York Festivals Advertising Award (NYFA) - No Feeling is Foreign
Publications
Ads of the World - Cookie Lessons for All
Ads of the World - No Feeling is Foreign: Netflix
Ads of the World - Sharkvolution
Adstasher - Creative Spec Ad Features Braille Cookies by Miami Ad School Students
Interview with 2021 Muse Creative Awards Winner - Aditi Sobti
Creapills - Braille Oreos to facilitate learning at all ages
DesiCreative - Aditi Sobti: In conversation with an advertising creative
Creative Conscience 2020 (shortlisted)
Creative Conscience 2021 (shortlisted)
AdStar- Silence is MitUs
Graphis 2021- Protest Poster 2
Graphis New Talent Anual 2022 Honorable Mention- Cookie Lessons for All
Graphis New Talent Annual 2022 Honorable Mention- Are you still watching?
Graphis New Talent Annual 2022 Silver- This is Flume
Adforum - Cookie Lessons for All
Adforum - This is Flume
Adforum- No Feeling is Foreign
AdsofBrands - Cookie Lessons for All
AdsofBrands - No Feeling is Foreign
AdsofBrands - Sharkvolution

Experience
Freelance
Art Director | Oct 2022- Present
Team Enterprises, Miami
Art Director | Feb 2022- Oct 2022
VMLY&R, New York
Associate Art Director (Freelance) | Jan 2022- Feb 2022
Cutwater, San Francisco
Art Director Intern | July 2020- Sept 2020
RKS BBDO, Kolkata
Design Intern | July 2018- March 2019