Cancel Dick Pic

Problem: Receiving a dick picture is not only obnoxious but is also uncomfortable for the receiver. Especially for women, opening their DMs can be a gamble.

Insight: People are more likely to understand a problem when they see it in real life or can empathize with it.

Solution: Create an assertive awareness campaign that simulates online and in-person the uncomfortable feeling of receiving unsolicited dick pics. 

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aditi cheryl sobti - art director; maria diaz diaz - art director; Cecilia minashes - copywriter