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SOCIAL MEDIA LAUNCH
La Gran Familia
Client: Bacardí La Gran Familia
Role: Concept, Art Direction, Content Creation, Design
Agency: TEAM Enterprises
Brief
Create a new social media account for Bacardí and its portfolio brands days ahead of the 20th Tales of the Cocktail (TOTC) event in New Orleans.
Idea
Leverage past TOTC events to build fun content and visuals for the account, creating buzz and anticipation for the big event.
CW: Vesi Angelova
AD: Aditi Sobti
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Brainstormed content idea - cocktail recipes for Grey Goose sponsored US Open, Tales of the Cocktail event buzz, LGF Ambassador spotlights, etc.
Aaaaaand, received some solid engagement for the upcoming event and portfolio brands!
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