INTEGRATED CAMPAIGN
Cookie Lessons for All:
An Innovative learning tool for children
Problem
It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category.
Insight
A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age.
Solution
The Oreo Braille campaign will initiate braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool.
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side a
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side b
The cookies will serve as a practice tool when paired with the Oreo Braille learning cards. Each cookie will be embedded with a braille alphabet letter, making learning fun and easy.
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Learning cards
Aditi Cheryl Sobti ART DIRECTOR; Maria Diaz Diaz ART DIRECTOR; Jamal Means ART DIRECTOR; Cecilia Minashes COPYWRITER