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INTEGRATED CAMPAIGN
Cookie Lessons for All:
An Innovative learning tool for children
Role: Concept, Art Direction
Purpose: Student Spec Work
AD: Aditi Sobti
AD: Maria Diaz Diaz
CW: Cecilia Minashes
CW: Jamal Means
Problem
90% of blind and visually impaired children don't learn braille, hindering their literacy and independence
Insight
Blind and visually impaired children are often taught in mainstream classrooms alongside sighted peers, lacking access to specialized tools and instruction
Idea
We're going to use something everyone loves — Oreos! — to make learning braille fun and accessible for all children. We want to create classrooms where everyone feels included and learns together
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side a
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side b
The cookies will serve as practice tools when paired with the braille learning cards. Each cookie will be embedded with a braille alphabet letter, making learning fun and easy
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Learning cards
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