Cookie Lessons for All: An Innovative learning tool for children

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Problem: It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category.  

Insight: A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age.

Solution: The Oreo Braille campaign will initiate braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool.

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side a

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side b

The cookies will serve as a practice tool when paired with the oreo braille learning cards. Each cookie will be embedded with a braille alphabet letter, making learning fun and easy.

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Learning cards

aditi cheryl sobti - art director; maria diaz diaz - art director; jamal means - art director; cecilia minashes - copywriter