top of page
image-asset.png
site-bug-gold.png

INTEGRATED CAMPAIGN

Cookie Lessons for All: 
An Innovative learning tool for children

Problem

It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category.

Insight

A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age. 

Solution

The Oreo Braille campaign will initiate braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool.

Role: Concept, Art Direction

Purpose: Student Spec Work

AD: Aditi Sobti

AD: Maria Diaz Diaz

CW: Cecilia Minashes

CW: Jamal Means

oreo 5 (1).jpg
OREO (1).png

side a

oreo r (1).png
OREO E (2).png
OREO O (1).png
OREO O (1).png

side b

The cookies will serve as a practice tool when paired with the Oreo Braille learning cards. Each cookie will be embedded with a braille alphabet letter, making learning fun and easy.

Oreo-Braille-mockup-2 (1).png
Oreo-Braille-cards-mockup1 (1).png

Learning cards

bottom of page