top of page

Cookie Lessons for All: An Innovative learning tool for children

image-asset.png
site-bug-gold.png

Problem: It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category.  

Insight: A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age.

Solution: The Oreo Braille campaign will initiate braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool.

oreo 5 (1).jpg
OREO (1).png

side a

oreo r (1).png
OREO E (2).png
OREO O (1).png
OREO O (1).png

side b

The cookies will serve as a practice tool when paired with the oreo braille learning cards. Each cookie will be embedded with a braille alphabet letter, making learning fun and easy.

Oreo-Braille-mockup-2 (1).png
Oreo-Braille-cards-mockup1 (1).png

Learning cards

aditi cheryl sobti - art director; maria diaz diaz - art director; jamal means - art director; cecilia minashes - copywriter

bottom of page