INTEGRATED CAMPAIGN
Let's Get SexuAll
Problem
How can we elevate and empower people with disabilities as sexual beings without making them feel separated from everyone else?
Insight
We all have sex. But because society’s perspective is filtered by the media, people with disabilities are left out of the narrative. Namely, the Kamasutra.
Solution
Rebrand sex. By creating a conversation in the media that focuses on what sex looks like for everybody, the campaign will kick-start a movement that normalizes sex and disability. A movement in which all bodies and all sex-kind are celebrated––no special treatment.
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The Big 'opening'
Let’s Get SexuAll: Positions for Everybody is a modern sex and intimacy guide inspired by the kama sutra. Its colorful illustrations aim to highlight sex in all its forms.
This coffee table book will be sold online at letsgetsexuall.org and at major retailers.
Its release will be announced at the Sexpo convention in Australia and the UK.
Aditi Cheryl Sobti ART DIRECTOR; Kailee Needham COPYWRITER; Maria Diaz Diaz ART DIRECTOR