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INTEGRATED CAMPAIGN

Smirnoff - School of Positive Drinking

Problem

Gen Z does not care much about drinking. So how can we create a world that lets everyone in - celebrate their choice for moderation/choice to drink?

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Insight

A celebration isn't "made" with alcohol

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Idea

Let Gen Zs lead the way with positive drinking​

Role: Concept, Art Direction, Presentation Design, Pitching

Purpose: Spec Work for Creative Equals by D&AD

AD: Aditi Sobti

CW: Alessia Castiglione

CD: Laura Osbourne ​

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side a

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side b

The cookies will serve as practice tools when paired with the braille learning cards. Each cookie will be embedded with a braille alphabet letter, making learning fun and easy

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Learning cards

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