Problem

Wild Yonder is losing relevance and has become stagnant with younger generations. 

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Insight

The up + coming generations have on-demand expectations - they identify with brands that meet them at the moment. 

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Solution

Every moment is an adventure- reintroduce wild yonder as a reinvented brand with an elevated mission and manifesto.

Mission: Sustainably fuel the dreams of every American through adventure.

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Wild Yonder is a mock company. The budget for this launch was $100 million and our task was to design and conceptualize the entire launch campaign for the brand. 

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