Wild Yonder: Launch campaign

Problem

Wild Yonder is losing relevance and has become stagnant with younger generations. 

Insight

The up + coming generations have on-demand expectations - they identify with brands that meet them at the moment. 

Strategy

Every moment is an adventure- reintroduce wild yonder as a reinvented brand with an elevated mission and manifesto.

Mission: Sustainably fuel the dreams of every American through adventure.

Wild Yonder is a mock company. The budget for this launch was $100 million and our task was to design and conceptualize the entire launch campaign for the brand. 

WY logo old.png

old logo

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new logo

WY logo 1.png
WY logo 2.png
WY lookbook.jpg

new look

social media

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jeb_WY.jpg
WY shop now.png

instagram shopping

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USG WY 2.png
USG WY.png

OOH

city projection.jpg
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QR code leads to the wild yonder landing page with an 8-bit gamification 

1/2

social media promotions for the game

story WY.jpg

experiential

WY invitation.png
WY 1.jpg

strategist: jeb silburn; strategist: casey jordan-leigh; copywriter: cecilia minashes; copywriter: kailee needham; art director: aditi cheryl sobti