Wild Yonder: Launch campaign
Wild Yonder is losing relevance and has become stagnant with younger generations.
The up + coming generations have on-demand expectations - they identify with brands that meet them at the moment.
Every moment is an adventure- reintroduce wild yonder as a reinvented brand with an elevated mission and manifesto.
Mission: Sustainably fuel the dreams of every American through adventure.
Wild Yonder is a mock company. The budget for this launch was $100 million and our task was to design and conceptualize the entire launch campaign for the brand.
QR code leads to the wild yonder landing page with an 8-bit gamification
players can log in, helping build wild yonder's subscription database
social media promotions for the game
strategist: jeb silburn; strategist: casey jordan-leigh; copywriter: cecilia minashes; copywriter: kailee needham; art director: aditi cheryl sobti