Wild Yonder: Launch campaign
Problem
Wild Yonder is losing relevance and has become stagnant with younger generations.
Insight
The up + coming generations have on-demand expectations - they identify with brands that meet them at the moment.
Strategy
Every moment is an adventure- reintroduce wild yonder as a reinvented brand with an elevated mission and manifesto.
Mission: Sustainably fuel the dreams of every American through adventure.
Wild Yonder is a mock company. The budget for this launch was $100 million and our task was to design and conceptualize the entire launch campaign for the brand.
old logo
new logo
new look
social media
instagram shopping
OOH
QR code leads to the wild yonder landing page with an 8-bit gamification
players can log in, helping build wild yonder's subscription database
social media promotions for the game
experiential
strategist: jeb silburn; strategist: casey jordan-leigh; copywriter: cecilia minashes; copywriter: kailee needham; art director: aditi cheryl sobti